Pianeta Birra Beverage & Co. - New products and new trends The 10th edition of the Pianeta Birra Beverage & Co. International Exhibition of Beer, Beverages, Snacks, Furnishing and Fittings for Pubs & Pizza Parlours will be held in Rimini from 23rd to 26th February 2008. Why Rimini: The largest European expo event dedicated to the beverage trade has an ideal setting at Rimini expo centre: for the dynamic market, the on-going innovation of trend-setting venues and the great demand for products. The event is therefore an appointment not to be missed, consumer observatory and test bench for launching new trends and fashions. The expoâ's format, completely updated to meet the marketâ's requirements in a more incisive manner, will consist in: - Pianeta Birra & Beverage, leading international firms meet European trade at the only professional event dedicated to the beverage world. Business meetings, conferences, consumer surveys and discussions on the international trade scenarios will involve manufacturers/producers and buyers (distributors, import/export, large-scale distribution buyers). The annual Italgrob meeting has once again been confirmed, as has the extension to include foreign trade associations. - I love beer, special events dedicated to venue owners: guided tasting sessions, beer/food mix & match, suggestions for new ways of serving. - Drink Village, a series of business to consumer events in the townâ's venues and the "Fun Zone" outside the expo centre. Yet another opportunity for companies wanting to test new products, launch new trends and ensure themselves a higher profile outside the expo too. Professional updating Presentation of a survey on the analysis of market prospects; association meetings, conferences, contests.